Buy custom Choosing Strategies For Change
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 529 |
Essay's paper body
Nevertheless, passengers still prefer to Southwest Airlines just because its target audience who takes the short-distance flight only care about the price. This innovation got success not only because of its right marketing segmentation, but owes to its CEO Keller's human centric management style, who tried to create career opportunity and morale in the company...
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Jessica Fang
Course: Innovation and Change
Written summary to the article of "Choosing Strategies for Change"
Organizational changes effort often run into some form of human resistance. This article describes various causes for resistance to change: people may think they will lose something of value as a result; people don't understand its implications and perceive that it might cost them much more than they will gain; people fear they will not be able to develop the new skills and behavior that will be required of them...
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General points of the essay
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