Buy custom Chocolate advertising (short)
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 933 |
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When this is one which a parent may have difficulties in saying no to it becomes an area of concern.
With the known problems in this country of obesity especially amongst children and the effects of sugar on teeth it could be argued this high profile marketing and placement is unethical. Cigarrettes have health warning...
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Cigarrettes have health warning. Other intrusive forms of product placement such as unsolicited telesales are highly criticised (Smith & Quelch, 1993). But the confectionary manufacturers have been able to retain a good, clean fun image. It has been thought of as customer choice. They have been able to distance themselves from much of the animosity generated by their product placement as this is the choice of the seller...
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General points of the essay
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