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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 539 |
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The group is often more important than the individual, therefore traditional goods will always compliment this characteristic and consistently be included in consumption patterns.
REACHING THE CONSUMER - MARKETING PRACTICES
It is often recommended that before jumping into the Chinese market, exporters should invest in targeted market research and taste testing...
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In a country as large and diverse in tastes as China, it is critical to identify a specific target group of consumers and confirm if your product appeals to this group. This practice is not meant to limit market potential, but rather decipher whether it exists, and is possible to build on. In china as many foreign companies are entering everyone is coming with their own ideas and planning it is important to realize what china market really wants, as many are coming with a mix trend of food nature...
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