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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
8 / 1962 |
Essay's paper body
Goods flow from producer to consumers;
b. Cash flow from consumers to producer as payment for goods; and
c. Marketing information flows in both directions, from producers to consumers in the
form of information on new products, new uses of existing products, etc. The flow of
information from consumers to producers is the feedback of the wants, suggestions,
complaints, etc...
Essay fragment
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The flow of
information from consumers to producers is the feedback of the wants, suggestions,
complaints, etc.
18.3 KINDS OF DISTRIBUTION CHANNELS
Every small-scale entrepreneur requires a channel that can distribute his product to the
right customers at the right time and at the right cost. It consists of all the middlemen
which participate in the distribution of goods and which serve as a link between the
manufacturer and the consumer...
Essay fragment
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