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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 754 |
Essay's paper body
Orange wanted to move away from the business customers and create an easy yet affordable product in mobile communications for everyone. Orange had to make changes along the way to make that happen. Their changes included the following:
- Corporate Transformation
- Discontinuous change
Through corporate transformation Orange was able to create mobile communication accessible to every customer...
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They did this by making major changes in the corporate strategy, structure and culture across the organization to meet the needs of the customer. They were able to reform the ‘organizational mission and core values’ by creating a mobile communication product that was user friendly. Orange wanted to embrace the benefits of working for the company...
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