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Topic: Business
Number of pages / Number of words: 7 / 1925
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This requires a lot of work in breaking down the barriers that hinder change. For most people the natural instinct is to resist change, and in this phase, it is management's job to convince the employees of the validity of the change based on a business need. They need to create a sense of urgency, and build a team of supporters that can act as a catalyst to develop a buy-in for the project...


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They need to create a sense of urgency, and build a team of supporters that can act as a catalyst to develop a buy-in for the project. Management also needs to develop a clear direction for the future and effectively communicate this vision. During the second phase management needs to empower their employees to take the required actions to remove both organizational and individual obstacles...


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