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Topic: Business
Number of pages / Number of words: 3 / 790
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The cornerstones of the brand are its four key values: caring, innovation, expertise and the "French touch." From its sumptuous fragrances to it high technology skincare and fashion-forward cosmetic lines, Lancome is synonymous with elegance and chic French style. Lancome delivers technologically advance skincare, body care, sun care, makeup and beautiful fragrances exclusively through prestige department and specialty stores...


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Lancome delivers technologically advance skincare, body care, sun care, makeup and beautiful fragrances exclusively through prestige department and specialty stores. Women seeking the finest in beauty look to Lancome for quality, style and results. (www.loreal.com)

L'Oreal began marketing its upscale Lancome line to younger women in July 2004 funded by an estimated $300 million advertising budget worldwide...


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General points of the essay

Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Chanel and L'Oreal competition Cultural Values And Leadership Styles At National Innovation Foundation L'Oreal's global brand management strategies l'oreal brand Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Project Manager's Need for Expertise The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Caring Communication Caring Moments It's A Caring Society - Do We Love Our Neighbour? Caring For A Pregnant Mare Caring is sharing caring for one's baby

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