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Topic: Business
Number of pages / Number of words: 8 / 2036
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The Jordan products became a phenomenon among NBA fans that made Jordan tight tie into a contract with Nike until year 2023 with current contract value of $20 millions a year (www.xroads.virginia.edu). Jordan’s success in life (without any negative news on him) also contributed to his celebrity status that attracts the marketers to use him as an endorser (ibid)...


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The illustration above shows that an appeal of a celebrity is highly related to the product endorsed. The marketer should carefully choose their endorser to avoid potential problems in the future.

Celebrity Type of Appeal

Each human is created differently and responds to different images or appeals; therefore, the consumers are trying to look for significant value that is persuasive and valuable for them from an endorser, while they are looking to an advertisement (Mc Cracken 1989, p...


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michael jordan Analysis of Marketing Plan of Nike and Michael Jordan air jordan Contract Cancellation due to Breach of Contract Jordan- international marketing Marketing - celebrities in promoting products Nike sues Adidas over soccer player- Zheng’s contract Reiss Three Year Marketing Plan two year v. four year education 2 Year College Vs 4 Year University Jordan Should Marriage be Converted into a 3 year contract Measuring gender specific differences in Test Anxiety between contrast groups of first year and third year undergraduates The Effectiveness of Art Therapy and Guided Imagery in Reducing the Stress of 3rd year and 4th year BS Psychology Students SY 2006-2007 Jordan craters

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