Buy custom Catalina Marketing
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2417 |
Essay's paper body
Like many after him, Wegman was not impressed with the idea of giving someone a coupon for an item after they made a purchase. George Off got to work on a new concept that would validate Catalina's value.
George Off wrote the first software that could scan and validate coupons in the country. Using Catalina's exciting software capabilities, Off was able to prove to Wegman Catalina coupons were valuable...
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Using Catalina's exciting software capabilities, Off was able to prove to Wegman Catalina coupons were valuable. By the second month of testing the coupon validation software, data showed The Coupon Solution averaged a redemption rate of fourteen percent, far better than the traditional freestanding insert coupons (they only generated a redemption rate of four percent)...
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General points of the essay
Catalina Marketing
THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL
William Wegman
Marketing Research (Made Up)
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MAJOR PURCHASE
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