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Essay's paper body
Caterpillar's real competitive rivalries are Komatsu, New Holland, Volvo and Cummins Engines. Caterpillar is competitive in many aspects such as Financing, Maintenance & Support, Logistics, Insurance, Cat Rental Stores, and location. Location for example; Caterpillar serves needs in more than 200 countries...
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Location for example; Caterpillar serves needs in more than 200 countries. They have a global dealer network. "We built an extensive network of dealers, so that wherever you go, there's a Caterpillar dealer to talk to." I think this the main aspect of Caterpillar that makes them competitive.
Customers- "At Caterpillar we have a passion for satisfying customers...
General points of the essay
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