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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 374 |
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But the data comparison of performance (first 6 months of 1991 and 1990) of Schweppes ginger ale sales stayed on the same level while other Schweppes products had recorded an increase of 4 percents – the average growth rate of the industry. Also the consumer study results have shown that SRGA sales are mostly (70%) generated at the cost of competitors and only some portion (30%) at the cost of other CBNA products...
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But the data comparison of performance (first 6 months of 1991 and 1990) of Schweppes ginger ale sales stayed on the same level while other Schweppes products had recorded an increase of 4 percents – the average growth rate of the industry. Also the consumer study results have shown that SRGA sales are mostly (70%) generated at the cost of competitors and only some portion (30%) at the cost of other CBNA products...
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Case study Schweppes Raspberry Ginger Ale
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