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The Suave brand, though having declined in unit share percent from 12.2% to
11.5% in 1982-1983, still maintained one of the highest market shares amongst its competitors. This can be attributed to its intended target market and brand loyalty. According to company records, Suave targeted employed women (blue collar occupation) between the ages of 18-34 that were middle income parents with large households...
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The Suave brand, though having declined in unit share percent from 12.2% to
11.5% in 1982-1983, still maintained one of the highest market shares amongst its competitors. This can be attributed to its intended target market and brand loyalty. According to company records, Suave targeted employed women (blue collar occupation) between the ages of 18-34 that were middle income parents with large households...
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