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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 683 |
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The numbers the case gives shows that this plan did not work out for P&G at all. Not only were they losing money
on the products they were creating that were not gaining success in the market, but they were also losing ground with their older, more popular products due to neglect. When Jager was relieved and the new CEO, Lafley, took over, P&G's strategy did a complete 180 degree turn around...
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When Jager was relieved and the new CEO, Lafley, took over, P&G's strategy did a complete 180 degree turn around. Lafley shifted the focus back to their already established products. Lafley believed that is was easier to sale more of the existing products than it was to invent new ones. This strategy proved to be successful as P&G's numbers have once again increased and they have regained the majority of their leadership status in the markets...
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Case Study: Proctor And Gamble
Case Study of Proctor & Gamble
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