Buy custom CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2131 |
Essay's paper body
Such a care and focus on the customer denotes a Market Concept approach driven by and refined for the end-customer rather than an Industry Concept one.
3. DISCUSSION
3.1 EXTERNAL ENVIRONMENT
According to Porter’s Five Forces theory (Kotler and Kelly 2006), the TV shows segment is unattractive for the following reasons:
a...
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DISCUSSION
3.1 EXTERNAL ENVIRONMENT
According to Porter’s Five Forces theory (Kotler and Kelly 2006), the TV shows segment is unattractive for the following reasons:
a. Threat of intense rivalry among competitors: This segment has large, strong and aggressive competitors (TV Networks) with fair access to financing...
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General points of the essay
CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy
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