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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 801 |
Essay's paper body
Retaining customers are very important because acquisition of a new customer can cost as much as 5 times more than retaining an existing customer. 5% reduction to the customer defection rate can also increase profits by 25% to 85%.
2. Explain why the Pizza Hut‘s CRM program seems not success. And suggest some CRM programs that may attract more customers and increase market share over the competitors...
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And suggest some CRM programs that may attract more customers and increase market share over the competitors.
Pizza Hut’s CRM program doesn’t look to be successful, obviously from the figures provided in the case study.
Pizza Chain 2005 Market Share 2006 Market Share 2007 Market Share
Pizza Hut 54...
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General points of the essay
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