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Topic: Business
Number of pages / Number of words: 3 / 674
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In China DENSO has to match Chinese prices and maintain quality. In the EU to reduce the two sales gap the have, the usage gap and the distribution gap. In addition to generate successfully R& D results in Japan, to be innovative in the coming decade inside and outside the car industry. Thus DENSO can minimize the risk to be only dependent from the car industry...


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Thus DENSO can minimize the risk to be only dependent from the car industry. Especially the quality of the new products must be outstanding and meet the quality standard of the specific industry.

Another aspect is that DENSO has to change from Kanban to MRD, even it is in a short-term not so comfortable for them, because Kanban includes less fluctuation in demand, they have to follow the trend of the industry and not only of Toyota...


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