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Business
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| Number of pages / Number of words: |
4 / 972 |
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The chart below lists other main competitors of BMW by geography.
The principal competitors of BMW's ultra premium Rolls-Royce brand are DaimlerChrysler's Maybach brand and Bentley sedans.
BMW Z3 LAUNCH -CHALLENGES
In 1992 A Special Project Group was founded to lead new product development initiatives for BMW...
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This group was the creative brainchild behind the overarching strategy of brand repositioning for the company. Consistent with this strategy BMW wanted to expand into youthful affluent market segments. In order to achieve this transformation the BMW's design team was inspired to create the "ultimate driving machine" that appeal to consumer...
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