Buy custom Case Study: Barco Projection System
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1218 |
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As Sony was the best producer of quality tubes that were essential to BPS high quality projector, BPS had been trying to diversify its supply of tubes but until that time, BPS couldn't help relying on Sony.
Even though Sony was the strongest competitor to Barco, its strategic movement with 1270 had not been expected...
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Sony was known more for consumer market player and its product mix of projector market was more skewed to video side, which was less dedicated by BPS, and Sony was often considered to have less interest in investing R&D of projector-related technologies. However, these assumptions were turned out to be wrong in the end and the product development plan of Barco based on market expectation based on these assumptions brought significant crisis...
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