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Topic: Business
Number of pages / Number of words: 4 / 937
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The up market or the premium range and a low market or the economic range. In this way they can attract the customers that are ready to pay a little extra or almost the same price as the conventional tyres and get the added benefits that is offered by radial tyres. Zen also has to convince the OEMs to supply radial tyres as factory fitted tyres...


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Zen also has to convince the OEMs to supply radial tyres as factory fitted tyres. They have to explain them the safety parameters associated with radial tyres and how they are fuel efficient. Once the OEMs start using radial tyres the demand for them would eventually increase to two folds or more.

In case of the passenger tyres Zen should improve on the dealer and the customer awareness...


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