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Topic: Business
Number of pages / Number of words: 14 / 3748
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According to Cateora (1996), it is important that the marketer has knowledge of the philosophies of all major political parties within the country, since any one of them might come into power and alter prevailing attitudes. If such a scenario were to occur, Myn may find it hard to reestablish political ties with the new government officials and the risk of the latter suddenly wanting to use the land for other purposes other than JM Marketing’s proposed hotel business, will be much higher...


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According to Cateora (1996), it is important that the marketer has knowledge of the philosophies of all major political parties within the country, since any one of them might come into power and alter prevailing attitudes. If such a scenario were to occur, Myn may find it hard to reestablish political ties with the new government officials and the risk of the latter suddenly wanting to use the land for other purposes other than JM Marketing’s proposed hotel business, will be much higher...


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