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Business
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Number of pages / Number of words: |
4 / 894 |
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This is very risky and not a good plan given time limitations.
b. Exclusive Franchise
i. This would create 27 new exclusive dealers in high potential markets. This is also very hard to implement because all of the dealers would have to sell off their other brands and will take time and lots of legal work...
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The brand is not very well recognized as far as franchising is concerned and could limit flexibility in the future.
c. Reduce number of dealers
i. This will reduce the number of independent dealers thus freeing up expenses related to representatives. Also, this will help in allowing SDT to use their new marketing dollars more wisely and focus on high performing dealers...
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