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Business
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| Number of pages / Number of words: |
4 / 1078 |
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Rather than repeat myself, I will touch on this issue now.
3. How did Disney achieve its cross-business unit synergy?
There were a couple of ways that Disney achieved cross-unit synergy. First, the company created a few key linking functions within the company that allowed all of the business units to save money and limit mistakes on what had been to date outsourced processes...
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The list of critical functions includes a finely-tuned company marketing department, a companywide calendar of events, a library committee, and an in-house media buyer.
Another idea that aided in this effort, while not new, was the institution of transfer pricing. Using this model, the company could keep track of services exchanged within the company: a necessity at a company the size of Disney...
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