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Topic: |
Business
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Number of pages / Number of words: |
4 / 881 |
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Stevenson (2005) implies that some European and Asian markets are emerging as prime for expansion. Royal Caribbean is expanding to some of these markets. By offering full English breakfasts, more draft beer and slot machines that take sterling Royal Caribbean International preparing to launch on ship year round in the UK (TTG, 2005)...
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However, by taking one ship and devoting it to this area, there is need for expansion. With Royal Caribbean already nearly maxed out, there is need to raise capital for expansion. RCL plans on continuing expansion, but plans on scaling back expansion in the near future. RCL should raise capital to continue expansion for a longer period of time...
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