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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 581 |
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P7 and 8.
9. Developed Vision 2000 strategic plan, which was integrated seamlessly because other endeavors encapsulated this Vision – so the cultural shock or change was minimal as it occurred over time.
a. Involved Event-Oriented Services (EOS), which means “providing complementary, coordinated products and services on the occurrence of major events in the life of a member...
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Purchase a car- will offer other services such as car loan, insurance, extended warranty protection, infant car seat, etc. VALUE ADDED.
10. Internal Marketing – Employees understood the value of these initiatives, and why scarce resources were devoted. P 10.
11. Entrepreneurship was encouraged but with accountability...
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Case Analysis – United Services Automobile Association
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