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Business
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| Number of pages / Number of words: |
5 / 1156 |
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Describe Mattel’s target market for Barbie and Hot Wheels. How did the firm’s marketing strategy appeal to this market internationally? According to my research, the target market for Barbie and Hot Wheels are kids ages 6-12. Mattel’s primary method of advertising is commercials on Television during shows catered to this same target market often building a connection to the show or a kid’s movie...
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In fact, Mattel was the one of the early toy companies to use TV marketing. The ads are meant to target children in a way that they will pressure their parents or other adults into buying the products, often out of guilt.
2. How has Mattel tried to be a socially responsible firm in its numerous world markets? Mattel donates approximately 2% of its pre-tax profits to charities and organizations serving children worldwide that is executed through Mattel’s Children’s Foundation...
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