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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1936 |
Essay's paper body
Concerning about the relationship with the agent.
4. Maintain Carrington sales and profitability.
5. Adding new salespeople would require restructuring of the sales territory.
6. Buyer conflicts due to relation with agent versus brand loyalty.
7. Terminating Martin Moorman's current position.
III...
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Analysis of Alternatives.
Alternative 1: Carrington continues using sales agents for Lea-Meadows to sell furniture.
Advantages:
1. Carrington still maintains the market share of Lea-Meadows; its brand name, image and buyer would not have to split their loyalties.
-Sales agents have a good and long relationship with the customer...
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