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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 925 |
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Siebel should have made slight changes to the software it had on the market to help its consumers integrated the software better with middleware and making it more consumer friendly to install. By doing this, he is not leaving his consumers to wait for two years while he works on new versions of his software...
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Also, by making those subtle changes, it shows the consumers that he is aware that his software needs to make changes and these changes that he has made are just the peak to what is going to change with Siebel systems software. This would have been a great opportunity to launch a marketing campaign that would have included the consumers; offering the existing consumers a discount and new consumers half off when they purchase one of the new versions of Siebel system software...
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