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Topic: |
Business
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Number of pages / Number of words: |
4 / 930 |
Essay's paper body
The joint venture will allow the two companies to spread the risk (and the returns) in the foreign market. However, There are some serious drawback to this mode of entry for CAH. When the company troubled whether this apparent synergy would work or whether Bar Maisse would seek to control the operation...
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For instance, the company forgoes control of its product and reduces the potential profits gained from it. In addition, while the relationship lasts, CAH may be creating its own competition if Bar Maisse is able to modify the product somehow an enter the market with product and marketing knowledge gained at the expense of the company that got them started...
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General points of the essay
A first time expatriates experience in a joint venture in China
An analysis of the Camar Automotive Hoist business
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