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Topic: Business
Number of pages / Number of words: 4 / 870
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The umbrella concept is to develop a focus on Customer Relationship Management (CRM), taking advantage of the already existing close contact with its customer base.

? Set up a database management team and determine the Lifetime Customer Value (LCV): Customer background and information is crucial to C&C's transformation into a customer-intimate company...


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Opposite to other florist channels, C&C already counts with detailed information of its clients, such as basic customer description, purchase history, contact history and response information. Therefore, the next step is to estimate the monetary value of its customers, and the profitability of each segment...


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MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Customer relationship management Crm-Customer Relationship Management Customer Relationship Management with respect to Recurring Deposit Account of SBI and ICICI Customer Contact THE REALITY CUSTOMER BASE segmentation of customer base Nature Of Customer Focus Competitive Advantage Of Store Design And Customer Handling In Retail A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. CUSTOMER SELLER RELATIONSHIP Maketing And Customer Relationship Worksheet Call Center Case Study - Customer Contact Center Case Study: Inductotherm Customer Relationship Building calyx corolla

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