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Topic: Business
Number of pages / Number of words: 4 / 860
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Retailers, however, are generally located only in areas where flower demand is high and thus cannot reach as many consumers as C&C.

4) The case states that C&C is comparable to flower retailers in terms of flower prices charged to consumers. As such, flower consumers get more flower value (freshness and longevity) for their money when purchasing from C&C...


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The first is the segment of flower consumers who value quality fresh flowers that will last long after purchase. The other segment that C&C is suited to take advantage of is the group of flower consumers who live in geographic locations where retailers are unavailable.

3) What should Owades and her team do to fully develop the potential of the C&C business model? What would you recommend?

In my opinion, C&C has a strong business plan that has not been fully developed...


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