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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 515 |
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Callaway decided to build own facilities from the scratch, whereas e.g. Nike decided to outsource the production. Callaway made only two sorts of ball, the blue for soft feel and the red for firm feel. That means, they focus on the mass market, as they deny "techno-babble" and alike. They did change the historical packaging size and design according to true customer needs and likes and did choose a differing logo as well...
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They did change the historical packaging size and design according to true customer needs and likes and did choose a differing logo as well. The investments and efforts paid off, because analysts expect 2 to 3 percent market share and sales of more than $200 million after the launch of the new product...
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General points of the essay
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Callaway Golf Company Case Analysis
Callaway Golf Company History
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