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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 616 |
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CGC need to increase their marketing plan at the 50-60 years old. At this age golf players tend to be generally advanced in their game, they play more than once a week as they are retired and have more time to compete in the game and tend to remain very brand loyal. Baby boomers also have more disposable income as they benefit not only from inheritance but also have lower mortgage commitments...
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Baby boomers also have more disposable income as they benefit not only from inheritance but also have lower mortgage commitments. They therefore are more likely willing to pay higher prices for higher quality and more durable products.
As the boomers are getting older they are also getting more health conscious and therefore getting enough exercise becomes one of their primary goals...
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General points of the essay
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