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| Topic: |
Business
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| Number of pages / Number of words: |
38 / 10390 |
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He had a flair for unconventional marketing techniques?he opened a replica textile mill in Manhattan and staged a fashion show where the models were doused in water to show the wrinkle-free properties of their clothing. By the early '70s, he said goodbye to textiles and hello to wine. He defied experts who considered Southern California unsuitable for growing grapes and created Callaway Vineyard and Winery in Temecula...
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He defied experts who considered Southern California unsuitable for growing grapes and created Callaway Vineyard and Winery in Temecula. By the end of the 1970s, he put Temecula on the map as a serious wine-producing region.
After selling his vineyard for a handsome profit in 1981, Ely Callaway enjoyed a brief retirement...
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General points of the essay
Big show
4 show
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Callaway Golf Marketing
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Nishat textile Mill
Romeo and Juliet ;techniques used to show change
A Show About Nothing
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