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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1303 |
Essay's paper body
automotive wholesaler
? Main goal of sales force to set up direct accounts (get parent companies to approve)
? To date, CAH had not been rejected by any major account, however the approval can take up to 4 years
? Company sales force generated 25% of unit sales per year, sales to the large accounts in the US went through CAH US wholesaler
? Canadian distributors that handled Camar lifts also carried non-competitive products, they focused on smaller chains and independent service stations
? US wholesalers sold to service stations ? carried four other companys' lifts ? Camar Lift approx >20% of total lift sales from the US wholesaler
? CAH distributed catalogue type package with products, uses, prices and other required information for both distributors and users
? CAH advertised in trade pubs and traveled to trade shows in US and CN
? Strategy of offering superior product that was primarily targeted to the needs of specific customers, strategy stressed continual product improvements, quality workmanship and service...
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automotive wholesaler
? Main goal of sales force to set up direct accounts (get parent companies to approve)
? To date, CAH had not been rejected by any major account, however the approval can take up to 4 years
? Company sales force generated 25% of unit sales per year, sales to the large accounts in the US went through CAH US wholesaler
? Canadian distributors that handled Camar lifts also carried non-competitive products, they focused on smaller chains and independent service stations
? US wholesalers sold to service stations ? carried four other companys' lifts ? Camar Lift approx >20% of total lift sales from the US wholesaler
? CAH distributed catalogue type package with products, uses, prices and other required information for both distributors and users
? CAH advertised in trade pubs and traveled to trade shows in US and CN
? Strategy of offering superior product that was primarily targeted to the needs of specific customers, strategy stressed continual product improvements, quality workmanship and service...
Essay fragment
General points of the essay
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