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Topic: Business
Number of pages / Number of words: 17 / 4597
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Ensuring innovation is at the heart of our strategy enables Cadbury Trebor Bassett to grow sales and market share.A?a?¬A?

According to Cadbury, the dark chocolate market in the UK is worth A?A?160m (A?a??A¬234.39m) and is growing at an annual rate of 13 per cent. Their figures also show that 3 million new consumers have switched to buying dark chocolate in the last two years...


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Their figures also show that 3 million new consumers have switched to buying dark chocolate in the last two years.

Dark chocolate accounted for 19 per cent of worldwide chocolate sales last year and is a rapidly growing trend in the industry due to its high levels of flavanols and antioxidants.

Other Cadbury developments include Roses Truffles A?a?¬" a box of 16 truffles in four flavours A?a?¬" and a new packaging design for the Snaps chocolate wafer products...


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