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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 897 |
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It grew at a rate of 20%YoY. Powdered soup made up 93% of the total market, and the market was divided between Maggi from Nestle at 30%, Knorr stands at 57% and Kissan, the other brand from Levers, at 8% (Kissan soups were discontinued soon and Knorr was the only soup brand of HUL).
The rise of the institutional market was a major boon to this segment is the initial stages...
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As mentioned earlier, soups in India were usually consumed in hotels and other formal occasions (usually held in hotels) and so, these hotels presented an obvious and huge growth opportunity to grow the soup market. As a result, Nestle as well as Lever commenced bulk supplies (25 kg packing) for use by caterers, canteens and hotels, which accounted for a substantial share of the consumption...
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General points of the essay
Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal
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Maggi Brand in India
Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
Primordial Soup
MARKET&BRAND MANAGEMENT
Total Market Offering
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Soup Nazi
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