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Topic: Business
Number of pages / Number of words: 2 / 393
Essay's paper body

Customer buying process for new products

How do customers approach the process of buying a new product? How does this differ from the process for buying a product which the customer has bought before? What is meant by a “new product”?

A new product can be defined as:

"A good, service or idea that is “perceived” by some potential customers as new...


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Customer buying process for new products

How do customers approach the process of buying a new product? How does this differ from the process for buying a product which the customer has bought before? What is meant by a “new product”?

A new product can be defined as:

"A good, service or idea that is “perceived” by some potential customers as new...


Essay fragment

General points of the essay

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