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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2715 |
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There are two types of competitive advantage: lower cost and differentiation. The first is given by a company's ability to design, manufacture and market a comparable product more efficiently than its competitors. A price equal to or similar to those of competitors, the lower cost translates into higher yields...
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A price equal to or similar to those of competitors, the lower cost translates into higher yields.
Differentiation is the ability to offer buyers a unique and superior value in terms of quality, features and servicing of the product. Differentiation enables a company to obtain a higher price, which in turn also generates a higher return, assuming that costs are comparable to those of their competitors...
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General points of the essay
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