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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 788 |
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Market research will provide specific marketing information that will allow the firm to select the target market to position their product. The result will be a value proposition to the target market. To make decisions based upon the controllable variables of the marketing mix that is comprised of the four Ps...
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The result will be a value proposition to the target market. To make decisions based upon the controllable variables of the marketing mix that is comprised of the four Ps. A marketing mix is the 4P's which are product, place, pricing, and promotion; these are elements in the marketers' arsenal, which are aspects that can be controlled to keep ahead of the competition...
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General points of the essay
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