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Topic: Business
Number of pages / Number of words: 1 / 270
Essay's paper body

Singapore Airlines is a throwback, by design, to the days when flying was glamorous and customer service was king. "They've created a luxury travel experience and retained the glamour of long-distance travel. It's almost retro," says Deshpande, who authored and teaches a Harvard Business School case on the airline...


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Singapore Airlines is a throwback, by design, to the days when flying was glamorous and customer service was king. "They've created a luxury travel experience and retained the glamour of long-distance travel. It's almost retro," says Deshpande, who authored and teaches a Harvard Business School case on the airline...


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