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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1268 |
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Customers would rather stay loyal to an ethical kind of organization, than to an organization that does not implement ethical practices. It is because the customers know what to expect in return for what they pay. Customers would rather stay with a business they can trust than a business with unreliable reputation...
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It is because the customers know what to expect in return for what they pay. Customers would rather stay with a business they can trust than a business with unreliable reputation. Ethical approach pays off in a long term run with acquiring loyal customers. For example, Welsch (2006), a business owner and an author of the article in the Air Conditioning Heating & Refrigeration News, explained that when service technician acts in the best interests of a customer, telling the truth and not overcharging for simple problem such as a turning "on" the switch of a thermostat, it develops a good trusting reputation that brings more customers...
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