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To do this, you'll need to compare the potential returns of each new business opportunity to the costs your company would incur to exploit that opportunity. Which means spreadsheets?lots of spreadsheets.

Finally, the business development professional is tasked with making the new business opportunities he or she has identified come to fruition...

In other words, you'll be negotiating with

those at other organizations who can help you take advantage of the opportunities you've identified. And, if you're good at what you do, you'll be closing deals with those other organizations to increase your company's bottom line.

In terms of real-world examples: One thing you'll probably be doing as part of a business development career at an enterprise software company, for instance, is identifying and signing partnership deals with IT consulting firms that implement enterprise software for their clients?deals that will give the IT consulting firms you partner with a cut of your company's revenue from any new sales of your software that the partners can bring in...

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