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Topic: Business
Number of pages / Number of words: 7 / 1875
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B&J's is a fresh ice cream and by nature, difficult to transport. Consequently, distribution to stores around the USA and globally will be expensive and require partners, such as Dreyer's, that have an extensive transportation network. This is potentially a concern or risk for B&J's. Having a rival manufacturer distributing their ice cream is likely to cause conflict, and B&J should change this immediately or have an adequate back up plan...


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This is potentially a concern or risk for B&J's. Having a rival manufacturer distributing their ice cream is likely to cause conflict, and B&J should change this immediately or have an adequate back up plan.

With both the above barriers, the key competitor may be the other ice cream manufacturer in the premium or ordinary market, especially the premium market...


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