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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3480 |
Essay's paper body
McDonald’s is the pioneer and a prime example of a modern fast food industry’s practices.
Founded by Ray Croc, McDonald’s is the epitome of fast food industry success grossing profits that amount to the GNP of many small countries. Its practices and operational procedures are revolutionary leading to both applause and protest...
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McDonald’s success is a combination of three terms: quality, service, and cleanliness. Quality refers to providing the customer with a standard menu that can be found at any of McDonald’s locations. Service is the brief time it takes to serve the customer. Cleanliness does not refer to health concerns, but instead to the appearance of the workplace in order to promote sales...
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