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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 862 |
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Each group member is expected to contribute. Presentations will be 20 minutes at maximum (15+5 minutes for Q&A).
CASE STUDY: There will be a write-up for the case study. No write-up will be required for small in-class cases, but class participation will count. Study in groups* is highly encouraged.
* Group work for Case Studies and Term Project is highly encouraged, but not mandatory...
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Study in groups* is highly encouraged.
* Group work for Case Studies and Term Project is highly encouraged, but not mandatory.
GRADING
Midterm 20%
Case Study 10%
Term Project 30%
Final 30%
Attendance and Class Participation 10%
TENTATIVE COURSE SCHEDULE*
Week 1 October 7
Introduction to the World of Retailing
Evolution of Retailing and Retail Marketing Function (Chapter 1)
Week 2 October 14
Major Retail Formats: In-store and Online Retailing (Chapters 2&3)
Cases: Rainforest Cafe & Build-a-Bear Workshop, pp...
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