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Buy custom Burger King New Viral Marketing Ad

Essay's paper info
Topic: Business
Number of pages / Number of words: 4 / 865
Essay's paper body

The Jazz effect was not in the design of the webpages but in the entire experience that a user had during his stay on the website.

It can be concluded that what the viral ad promoted was an experience and not just a glamorised website. It promoted the experience more than just the product/service. This strategy made all the difference and worked very well in the viral media...


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It promoted the experience more than just the product/service. This strategy made all the difference and worked very well in the viral media.

3. Do the TV and viral elements of the Burger King Campaign work well together? What additional elements and media might CPB add to the integrated marketing communications campaign?

Yes, the TV and Viral elements of the Burger King Campaign worked very well...


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General points of the essay

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