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For example, the McDonaldâs golden arches, or the Coca-Cola label are trademarks. Federal registration of a trademark lasts for 10 years, with possible renewals for additional 10-year periods. However, the government will cancel a registration six years after its date unless the registrant files an affidavit detailing that the mark is in use or explaining its nonuse...
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âA trade secret can be defined as any secret formula, pattern, process, program, device, method, technique, or compilation of information used in the ownerâs business, if it gives its owner an advantage over competitors who do not know it or use it.â (Mallor, 2007) For example, computer software created for the specific use of a business or division, manufacturing processes, or chemical formulas...
General points of the essay
McDonald's: Polishing the Golden Arches
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