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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1877
Essay's paper body

After examination, station D decides to

start broadcasting sitcoms in competition with stations A and C. All three

stations have an audience share of 566. That is more than the 500 soap viewers

or splitting the 900 cops viewers with station B.

Although Steiner's model is not too far off what happens in today's television

landscape, it does have a couple of drawbacks that keeps it from being a true


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Because advertisers want certain viewers, stations

might program to that audience to attract more advertising dollars.

Steiner also assumes that as stations go into competition with another station,

they will split the audience equally. That is not always the case. Viewers will

watch the station they believe has the better quality, even if there are two or

three stations showing the same thing...

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General points of the essay

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