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| Topic: |
Business
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| Number of pages / Number of words: |
24 / 6656 |
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To strengthen this particular area of their business they must make sure all of their work continues to be done efficiently as maintaining the Michelin brand name is essential at their stage.
To maintain their European market position, Michelins strategy has been to acquire MRF in the Philippines and also the Columbian manufacture Icollantas...
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This has lead to the expansion and growth of Michelin outside Europe however, increasing their economy of scale, cheaper labour costs and competitive prices.
Michelin is an example of a company that has used the acquiring of joint mergers to their advantage and to strengthen their current position they should maybe look at joint ventures in other areas that they have not fully entered yet to spread their market range...
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