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Breathing Shoes And Complementarities Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	35 / 9722

Essay's paper body

S.Nicola 3, 36100, Vicenza, Italy

e-mail: andrea.vinelli@unipd.it

June 2005

* We wish to thank Suzanne Berger, Edward Cunningham, Michael Cusumano, Robert Gibbons, Richard Lester,

Richard Locke, Michael Piore for suggestions and comments on earlier versions. Research funded by MIUR.

Breathing shoes and complementarities:

How Geox has rejuvenated the footwear industry

Abstract

We apply the related notions of complementarities and performance landscapes to study strategic

positioning in the footwear industry...

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